I'm a creator of stories and a designer of solutions.
I shape how culture perceives you.
Great creative lives in the tension between what
you add to the world and what you remove from it.
Adding appeal, removing disorder.
Adding focus, removing distraction.
Adding entertainment, removing boring.
Adding access, removing barriers.
I bring cultural credibility, insightful observation and divergent thinking to you, your brand or your agency.
I'm a creator of stories and a designer of solutions.
I shape how culture perceives you.
Great creative lives in the tension between what
you add to the world and what you remove from it.
Adding appeal, removing disorder.
Adding focus, removing distraction.
Adding entertainment, removing boring.
Adding access, removing barriers.
I bring cultural credibility, insightful observation and divergent thinking to you, your brand or your agency.
I'm a creator of stories and a designer of solutions.
I shape how culture perceives you.
Great creative lives in the tension between what
you add to the world and what you remove from it.
Adding appeal, removing disorder.
Adding focus, removing distraction.
Adding entertainment, removing boring.
Adding access, removing barriers.
I bring cultural credibility, insightful observation
and divergent thinking to you, your brand or
your agency.
I'm a creator of stories and a designer of solutions. I shape how culture perceives you.
Great creative lives in the tension between what you add to the world and what you remove from it.
Adding appeal, removing disorder.
Adding focus, removing distraction.
Adding entertainment, removing boring.
Adding access, removing barriers.
I bring cultural credibility, insightful observation and divergent thinking to you, your brand or your agency.
I'm a creator of stories and a designer of solutions. I shape how culture perceives you.
Great creative lives in the tension between what you add to the world and what you remove from it.
Adding appeal,
removing disorder.
Adding focus,
removing distraction.
Adding entertainment,
removing boring.
Adding access,
removing barriers.
I bring cultural credibility, insightful observation and divergent thinking to you, your brand or your agency.
During my time at Geologie, I orchestrated a comprehensive brand overhaul that revitalized their market standing. This involved creating a new brand book, redesigning the website for enhanced user experience, and devising impactful social and content strategies.
These initiatives were instrumental in shifting Geologie's image from a deal-centric brand to a premium personal care leader, leading to heightened customer engagement, increased lead rates, average order values and a successful product launch at 871 Target stores nationwide.
During my time at Geologie, I orchestrated a comprehensive brand overhaul that revitalized their market standing. This involved creating a new brand book, redesigning the website for enhanced user experience, and devising impactful social and content strategies.
These initiatives were instrumental in shifting Geologie's image from a deal-centric brand to a premium personal care leader, leading to heightened customer engagement, increased lead rates, average order values and a successful product launch at 871 Target stores nationwide.
During my time at Geologie, I orchestrated a comprehensive brand overhaul that revitalized their market standing. This involved creating a new brand book, redesigning the website for enhanced user experience, and devising impactful social and content strategies.
These initiatives were instrumental in shifting Geologie's image from a deal-centric brand to a premium personal care leader, leading to heightened customer engagement, increased lead rates, average order values and a successful product launch at 871 Target stores nationwide.
During my time at Geologie, I orchestrated a comprehensive brand overhaul that revitalized their market standing. This involved creating a new brand book, redesigning the website for enhanced user experience, and devising impactful social and content strategies.
These initiatives were instrumental in shifting Geologie's image from a deal-centric brand to a premium personal care leader, leading to heightened customer engagement, increased lead rates, average order values and a successful product launch at 871 Target stores nationwide.
During my time at Geologie, I orchestrated a comprehensive brand overhaul that revitalized their market standing. This involved creating a new brand book, redesigning the website for enhanced user experience, and devising impactful social and content strategies.
These initiatives were instrumental in shifting Geologie's image from a deal-centric brand to a premium personal care leader, leading to heightened customer engagement, increased lead rates, average order values and a successful product launch at 871 Target stores nationwide.
At Ford, I spearheaded the development of an AI conversation assistant tailored for Ford Employees, enhancing their comprehension of the company's complex business transformation plan. Additionally, I played a pivotal role as the lead designer and creative strategist in the successful negotiations between Ford and UAW.
Simultaneously, I engaged in significant branding and identity initiatives for LAPOINTE, crafting a new emblem and revitalizing the primary wordmark logo. This endeavor aimed to modernize the brand's visual identity and ensure its seamless adaptability across various mediums and sizes.
At Ford, I spearheaded the development of an AI conversation assistant tailored for Ford Employees, enhancing their comprehension of the company's complex business transformation plan. Additionally, I played a pivotal role as the lead designer and creative strategist in the successful negotiations between Ford and UAW.
Simultaneously, I engaged in significant branding and identity initiatives for LAPOINTE, crafting a new emblem and revitalizing the primary wordmark logo. This endeavor aimed to modernize the brand's visual identity and ensure its seamless adaptability across various mediums and sizes.
At Ford, I spearheaded the development of an AI conversation assistant tailored for Ford Employees, enhancing their comprehension of the company's complex business transformation plan. Additionally, I played a pivotal role as the lead designer and creative strategist in the successful negotiations between Ford and UAW.
Simultaneously, I engaged in significant branding and identity initiatives for LAPOINTE, crafting a new emblem and revitalizing the primary wordmark logo. This endeavor aimed to modernize the brand's visual identity and ensure its seamless adaptability across various mediums and sizes.
At Ford, I spearheaded the development of an AI conversation assistant tailored for Ford Employees, enhancing their comprehension of the company's complex business transformation plan. Additionally, I played a pivotal role as the lead designer and creative strategist in the successful negotiations between Ford and UAW.
Simultaneously, I engaged in significant branding and identity initiatives for LAPOINTE, crafting a new emblem and revitalizing the primary wordmark logo. This endeavor aimed to modernize the brand's visual identity and ensure its seamless adaptability across various mediums and sizes.
At Ford, I spearheaded the development of an AI conversation assistant tailored for Ford Employees, enhancing their comprehension of the company's complex business transformation plan. Additionally, I played a pivotal role as the lead designer and creative strategist in the successful negotiations between Ford and UAW.
Simultaneously, I engaged in significant branding and identity initiatives for LAPOINTE, crafting a new emblem and revitalizing the primary wordmark logo. This endeavor aimed to modernize the brand's visual identity and ensure its seamless adaptability across various mediums and sizes.
I was pivotal in the brand's evolution from a rising contender to a leader in the LiDAR technology space. My leadership shaped the creative direction for significant brand milestones including the launch of the innovative REV7 sensor, our inaugural software platform, Gemini, and a high-impact CES experience.
Under my helm, I refined the brand identity through the creation of the Ouster brand book and a significant overhaul of our website, resulting in a surge in user engagement. My tenure culminated in playing a central role in Ouster's successful merger with Velodyne Lidar, forming a powerful entity in the LiDAR industry.
I was pivotal in the brand's evolution from a rising contender to a leader in the LiDAR technology space. My leadership shaped the creative direction for significant brand milestones including the launch of the innovative REV7 sensor, our inaugural software platform, Gemini, and a high-impact CES experience.
Under my helm, I refined the brand identity through the creation of the Ouster brand book and a significant overhaul of our website, resulting in a surge in user engagement. My tenure culminated in playing a central role in Ouster's successful merger with Velodyne Lidar, forming a powerful entity in the LiDAR industry.
I was pivotal in the brand's evolution from a rising contender to a leader in the LiDAR technology space. My leadership shaped the creative direction for significant brand milestones including the launch of the innovative REV7 sensor, our inaugural software platform, Gemini, and a high-impact CES experience.
Under my helm, I refined the brand identity through the creation of the Ouster brand book and a significant overhaul of our website, resulting in a surge in user engagement. My tenure culminated in playing a central role in Ouster's successful merger with Velodyne Lidar, forming a powerful entity in the LiDAR industry.
I was pivotal in the brand's evolution from a rising contender to a leader in the LiDAR technology space. My leadership shaped the creative direction for significant brand milestones including the launch of the innovative REV7 sensor, our inaugural software platform, Gemini, and a high-impact CES experience.
Under my helm, I refined the brand identity through the creation of the Ouster brand book and a significant overhaul of our website, resulting in a surge in user engagement. My tenure culminated in playing a central role in Ouster's successful merger with Velodyne Lidar, forming a powerful entity in the LiDAR industry.
I was pivotal in the brand's evolution from a rising contender to a leader in the LiDAR technology space. My leadership shaped the creative direction for significant brand milestones including the launch of the innovative REV7 sensor, our inaugural software platform, Gemini, and a high-impact CES experience.
Under my helm, I refined the brand identity through the creation of the Ouster brand book and a significant overhaul of our website, resulting in a surge in user engagement. My tenure culminated in playing a central role in Ouster's successful merger with Velodyne Lidar, forming a powerful entity in the LiDAR industry.
I was instrumental in transitioning an experiential agency into a full-service creative powerhouse by weaving in digital, content, and strategic capabilities.
I led an ensemble of creatives, overseeing high-profile accounts including Ford, McDonald's, CNN, TBS, and HBO. My role was much more than guidance; I actively cultivated the talents of junior and mid-level creatives, helping them navigate and excel in our fast-paced industry. Highlights of my tenure included devising Ford’s sustainability narrative and contributing to the Ford+ corporate strategy, which drove a significant surge in brand value.
I was instrumental in transitioning an experiential agency into a full-service creative powerhouse by weaving in digital, content, and strategic capabilities.
I led an ensemble of creatives, overseeing high-profile accounts including Ford, McDonald's, CNN, TBS, and HBO. My role was much more than guidance; I actively cultivated the talents of junior and mid-level creatives, helping them navigate and excel in our fast-paced industry. Highlights of my tenure included devising Ford’s sustainability narrative and contributing to the Ford+ corporate strategy, which drove a significant surge in brand value.
I was instrumental in transitioning an experiential agency into a full-service creative powerhouse by weaving in digital, content, and strategic capabilities.
I led an ensemble of creatives, overseeing high-profile accounts including Ford, McDonald's, CNN, TBS, and HBO. My role was much more than guidance; I actively cultivated the talents of junior and mid-level creatives, helping them navigate and excel in our fast-paced industry. Highlights of my tenure included devising Ford’s sustainability narrative and contributing to the Ford+ corporate strategy, which drove a significant surge in brand value.
I was instrumental in transitioning an experiential agency into a full-service creative powerhouse by weaving in digital, content, and strategic capabilities.
I led an ensemble of creatives, overseeing high-profile accounts including Ford, McDonald's, CNN, TBS, and HBO. My role was much more than guidance; I actively cultivated the talents of junior and mid-level creatives, helping them navigate and excel in our fast-paced industry. Highlights of my tenure included devising Ford’s sustainability narrative and contributing to the Ford+ corporate strategy, which drove a significant surge in brand value.
I was instrumental in transitioning an experiential agency into a full-service creative powerhouse by weaving in digital, content, and strategic capabilities.
I led an ensemble of creatives, overseeing high-profile accounts including Ford, McDonald's, CNN, TBS, and HBO. My role was much more than guidance; I actively cultivated the talents of junior and mid-level creatives, helping them navigate and excel in our fast-paced industry. Highlights of my tenure included devising Ford’s sustainability narrative and contributing to the Ford+ corporate strategy, which drove a significant surge in brand value.
I lead the creative charge for a roster of prestigious clients including Samsung, L’Oreal, Ralph Lauren, Chanel, and Rolex. I was instrumental in the agency's expansion, bridging the gap between digital specialization and full-scale campaign creation.
For Samsung, I conceptualized and directed design initiatives that breathed life into their home appliances division, creating immersive virtual consultants and successful walkthrough activations for their smart refrigerators in Lowe's and Home Depot. Meanwhile, for Ralph Lauren, I creatively helmed social campaigns that successfully launched their Polo Red Extreme and Polo Blue fragrances. Amidst these, I honed the skills of our product designers, grooming them to contribute to the agency's broader offerings.
I lead the creative charge for a roster of prestigious clients including Samsung, L’Oreal, Ralph Lauren, Chanel, and Rolex. I was instrumental in the agency's expansion, bridging the gap between digital specialization and full-scale campaign creation.
For Samsung, I conceptualized and directed design initiatives that breathed life into their home appliances division, creating immersive virtual consultants and successful walkthrough activations for their smart refrigerators in Lowe's and Home Depot. Meanwhile, for Ralph Lauren, I creatively helmed social campaigns that successfully launched their Polo Red Extreme and Polo Blue fragrances. Amidst these, I honed the skills of our product designers, grooming them to contribute to the agency's broader offerings.
I lead the creative charge for a roster of prestigious clients including Samsung, L’Oreal, Ralph Lauren, Chanel, and Rolex. I was instrumental in the agency's expansion, bridging the gap between digital specialization and full-scale campaign creation.
For Samsung, I conceptualized and directed design initiatives that breathed life into their home appliances division, creating immersive virtual consultants and successful walkthrough activations for their smart refrigerators in Lowe's and Home Depot. Meanwhile, for Ralph Lauren, I creatively helmed social campaigns that successfully launched their Polo Red Extreme and Polo Blue fragrances. Amidst these, I honed the skills of our product designers, grooming them to contribute to the agency's broader offerings.
I lead the creative charge for a roster of prestigious clients including Samsung, L’Oreal, Ralph Lauren, Chanel, and Rolex. I was instrumental in the agency's expansion, bridging the gap between digital specialization and full-scale campaign creation.
For Samsung, I conceptualized and directed design initiatives that breathed life into their home appliances division, creating immersive virtual consultants and successful walkthrough activations for their smart refrigerators in Lowe's and Home Depot. Meanwhile, for Ralph Lauren, I creatively helmed social campaigns that successfully launched their Polo Red Extreme and Polo Blue fragrances. Amidst these, I honed the skills of our product designers, grooming them to contribute to the agency's broader offerings.
I lead the creative charge for a roster of prestigious clients including Samsung, L’Oreal, Ralph Lauren, Chanel, and Rolex. I was instrumental in the agency's expansion, bridging the gap between digital specialization and full-scale campaign creation.
For Samsung, I conceptualized and directed design initiatives that breathed life into their home appliances division, creating immersive virtual consultants and successful walkthrough activations for their smart refrigerators in Lowe's and Home Depot. Meanwhile, for Ralph Lauren, I creatively helmed social campaigns that successfully launched their Polo Red Extreme and Polo Blue fragrances. Amidst these, I honed the skills of our product designers, grooming them to contribute to the agency's broader offerings.
My major focus was on digital and experiential creatives for Cadillac. This role gave me the unique opportunity to reshape Cadillac’s brand positioning, conceptualizing and implementing the impactful 'Dare Greatly' philosophy across its digital platforms.
Some of the memorable projects include developing DAREGREATLY.com and creating an interactive customizer, "Tailored For You", for the launch of Cadillac's CT6 model. Beyond Cadillac, I contributed my creative expertise to other prominent brands such as HPE and CitiBank, notably helping develop CitiBank’s social campaign platform.
My major focus was on digital and experiential creatives for Cadillac. This role gave me the unique opportunity to reshape Cadillac’s brand positioning, conceptualizing and implementing the impactful 'Dare Greatly' philosophy across its digital platforms.
Some of the memorable projects include developing DAREGREATLY.com and creating an interactive customizer, "Tailored For You", for the launch of Cadillac's CT6 model. Beyond Cadillac, I contributed my creative expertise to other prominent brands such as HPE and CitiBank, notably helping develop CitiBank’s social campaign platform.
My major focus was on digital and experiential creatives for Cadillac. This role gave me the unique opportunity to reshape Cadillac’s brand positioning, conceptualizing and implementing the impactful 'Dare Greatly' philosophy across its digital platforms.
Some of the memorable projects include developing DAREGREATLY.com and creating an interactive customizer, "Tailored For You", for the launch of Cadillac's CT6 model. Beyond Cadillac, I contributed my creative expertise to other prominent brands such as HPE and CitiBank, notably helping develop CitiBank’s social campaign platform.
My major focus was on digital and experiential creatives for Cadillac. This role gave me the unique opportunity to reshape Cadillac’s brand positioning, conceptualizing and implementing the impactful 'Dare Greatly' philosophy across its digital platforms.
Some of the memorable projects include developing DAREGREATLY.com and creating an interactive customizer, "Tailored For You", for the launch of Cadillac's CT6 model. Beyond Cadillac, I contributed my creative expertise to other prominent brands such as HPE and CitiBank, notably helping develop CitiBank’s social campaign platform.
My major focus was on digital and experiential creatives for Cadillac. This role gave me the unique opportunity to reshape Cadillac’s brand positioning, conceptualizing and implementing the impactful 'Dare Greatly' philosophy across its digital platforms.
Some of the memorable projects include developing DAREGREATLY.com and creating an interactive customizer, "Tailored For You", for the launch of Cadillac's CT6 model. Beyond Cadillac, I contributed my creative expertise to other prominent brands such as HPE and CitiBank, notably helping develop CitiBank’s social campaign platform.
I navigated a diverse client base including BMW USA, Harman, Puma, and Luden's. I was involved in a range of projects, from concept to execution, across TV, digital, social, experiential, event, and service landscapes.
A key highlight was leading the integrated art direction for the BMW account, where I notably helmed BMW’s largest national public-facing event, “The Ultimate Driving Experience,” and a Winter Olympic partnership initiative. For Puma, I brought innovation to their retail space, pioneering an interactive and collaborative game for their in-store iPad wall system.
I navigated a diverse client base including BMW USA, Harman, Puma, and Luden's. I was involved in a range of projects, from concept to execution, across TV, digital, social, experiential, event, and service landscapes.
A key highlight was leading the integrated art direction for the BMW account, where I notably helmed BMW’s largest national public-facing event, “The Ultimate Driving Experience,” and a Winter Olympic partnership initiative. For Puma, I brought innovation to their retail space, pioneering an interactive and collaborative game for their in-store iPad wall system.
I navigated a diverse client base including BMW USA, Harman, Puma, and Luden's. I was involved in a range of projects, from concept to execution, across TV, digital, social, experiential, event, and service landscapes.
A key highlight was leading the integrated art direction for the BMW account, where I notably helmed BMW’s largest national public-facing event, “The Ultimate Driving Experience,” and a Winter Olympic partnership initiative. For Puma, I brought innovation to their retail space, pioneering an interactive and collaborative game for their in-store iPad wall system.
I navigated a diverse client base including BMW USA, Harman, Puma, and Luden's. I was involved in a range of projects, from concept to execution, across TV, digital, social, experiential, event, and service landscapes.
A key highlight was leading the integrated art direction for the BMW account, where I notably helmed BMW’s largest national public-facing event, “The Ultimate Driving Experience,” and a Winter Olympic partnership initiative. For Puma, I brought innovation to their retail space, pioneering an interactive and collaborative game for their in-store iPad wall system.
I navigated a diverse client base including BMW USA, Harman, Puma, and Luden's. I was involved in a range of projects, from concept to execution, across TV, digital, social, experiential, event, and service landscapes.
A key highlight was leading the integrated art direction for the BMW account, where I notably helmed BMW’s largest national public-facing event, “The Ultimate Driving Experience,” and a Winter Olympic partnership initiative. For Puma, I brought innovation to their retail space, pioneering an interactive and collaborative game for their in-store iPad wall system.












YANN.MICUTA@GMAIL.COM | +1 917 244 2622
YANN.MICUTA@GMAIL.COM | +1 917 244 2622
YANN.MICUTA@GMAIL.COM+1 917 244 2622