ALL VIRTUAL
NATIONAL SUMMIT
ALL VIRTUAL
NATIONAL SUMMIT
McDONALD'S
Facing the adversity of Covid-19, we guided McDonald's leadership in transforming their largest annual event, the National Conference, as well as regional Field Office Summits, into a virtual platform. The aim was to showcase advancements, highlight opportunities, and pave the way for momentum into 2021-2022.
In a highly condensed timeframe, we devised a week-long virtual event, pulling together a vast audience of over 5,000 executives and franchisees. Utilizing a blend of high-quality live and pre-recorded content, we maintained audience engagement. Features included interactive Q&As, virtual networking opportunities, supplier showcases, and other unique interactive elements tailored for this immersive digital environment.
Facing the adversity of Covid-19, we guided McDonald's leadership in transforming their largest annual event, the National Conference, as well as regional Field Office Summits, into a virtual platform. The aim was to showcase advancements, highlight opportunities, and pave the way for momentum into 2021-2022.
In a highly condensed timeframe, we devised a week-long virtual event, pulling together a vast audience of over 5,000 executives and franchisees. Utilizing a blend of high-quality live and pre-recorded content, we maintained audience engagement. Features included interactive Q&As, virtual networking opportunities, supplier showcases, and other unique interactive elements tailored for this immersive digital environment.
Facing the adversity of Covid-19, we guided McDonald's leadership in transforming their largest annual event, the National Conference, as well as regional Field Office Summits, into a virtual platform. The aim was to showcase advancements, highlight opportunities, and pave the way for momentum into 2021-2022.
In a highly condensed timeframe, we devised a week-long virtual event, pulling together a vast audience of over 5,000 executives and franchisees. Utilizing a blend of high-quality live and pre-recorded content, we maintained audience engagement. Features included interactive Q&As, virtual networking opportunities, supplier showcases, and other unique interactive elements tailored for this immersive digital environment.
Facing the adversity of Covid-19, we guided McDonald's leadership in transforming their largest annual event, the National Conference, as well as regional Field Office Summits, into a virtual platform. The aim was to showcase advancements, highlight opportunities, and pave the way for momentum into 2021-2022.
In a highly condensed timeframe, we devised a week-long virtual event, pulling together a vast audience of over 5,000 executives and franchisees. Utilizing a blend of high-quality live and pre-recorded content, we maintained audience engagement. Features included interactive Q&As, virtual networking opportunities, supplier showcases, and other unique interactive elements tailored for this immersive digital environment.
Facing the adversity of Covid-19, we guided McDonald's leadership in transforming their largest annual event, the National Conference, as well as regional Field Office Summits, into a virtual platform. The aim was to showcase advancements, highlight opportunities, and pave the way for momentum into 2021-2022.
In a highly condensed timeframe, we devised a week-long virtual event, pulling together a vast audience of over 5,000 executives and franchisees. Utilizing a blend of high-quality live and pre-recorded content, we maintained audience engagement. Features included interactive Q&As, virtual networking opportunities, supplier showcases, and other unique interactive elements tailored for this immersive digital environment.


McDonald’s aired a special edition of Sean Evans’ beloved web-series ‘Hot Ones’ with guest Joe Erlinger, President of McDonald’s USA.
McDonald’s aired a special edition of Sean Evans’ beloved web-series ‘Hot Ones’ with guest Joe Erlinger, President of McDonald’s USA.

Comedian Keegan-Michael Key hosted the program.
Comedian Keegan-Michael Key hosted the program.
Comedian Keegan-Michael Key hosted the program.

McDonald’s also brought its Together Bench, outfitted with a LED wall, to McDonald’s locations nationwide, capturing real-time video conversations between HQ and local customers and team members to remind us that we’re all still “together” while “apart.”
YANN.MICUTA@GMAIL.COM | +1 917 244 2622
YANN.MICUTA@GMAIL.COM | +1 917 244 2622
YANN.MICUTA@GMAIL.COM+1 917 244 2622