Luden's cough drops, traditionally viewed as a medicinal product, desired a brand pivot towards a lifestyle candy that could resonate with a younger audience. In response, we designed and implemented standout installations at music festivals across the country, serving as vibrant meeting points, photo opportunities, and interactive zones.

These installations were carefully customized to reflect the distinct brand themes and harmonize with the unique cultural ambiance of each festival location, including Boston, Seattle, and Austin. These strategic placements served to connect Luden's with the energetic and youthful festival scene, effectively shifting the brand perception from 'grandma's medical drops' to a lifestyle product.

In essence, this initiative showcased our ability to reshape brand narratives and craft immersive experiences that captivate and resonate with target audiences.

Luden's cough drops, traditionally viewed as a medicinal product, desired a brand pivot towards a lifestyle candy that could resonate with a younger audience. In response, we designed and implemented standout installations at music festivals across the country, serving as vibrant meeting points, photo opportunities, and interactive zones.

These installations were carefully customized to reflect the distinct brand themes and harmonize with the unique cultural ambiance of each festival location, including Boston, Seattle, and Austin. These strategic placements served to connect Luden's with the energetic and youthful festival scene, effectively shifting the brand perception from 'grandma's medical drops' to a lifestyle product.

In essence, this initiative showcased our ability to reshape brand narratives and craft immersive experiences that captivate and resonate with target audiences.

Luden's cough drops, traditionally viewed as a medicinal product, desired a brand pivot towards a lifestyle candy that could resonate with a younger audience. In response, we designed and implemented standout installations at music festivals across the country, serving as vibrant meeting points, photo opportunities, and interactive zones.

These installations were carefully customized to reflect the distinct brand themes and harmonize with the unique cultural ambiance of each festival location, including Boston, Seattle, and Austin. These strategic placements served to connect Luden's with the energetic and youthful festival scene, effectively shifting the brand perception from 'grandma's medical drops' to a lifestyle product.

In essence, this initiative showcased our ability to reshape brand narratives and craft immersive experiences that captivate and resonate with target audiences.

Luden's cough drops, traditionally viewed as a medicinal product, desired a brand pivot towards a lifestyle candy that could resonate with a younger audience. In response, we designed and implemented standout installations at music festivals across the country, serving as vibrant meeting points, photo opportunities, and interactive zones.

These installations were carefully customized to reflect the distinct brand themes and harmonize with the unique cultural ambiance of each festival location, including Boston, Seattle, and Austin. These strategic placements served to connect Luden's with the energetic and youthful festival scene, effectively shifting the brand perception from 'grandma's medical drops' to a lifestyle product.

In essence, this initiative showcased our ability to reshape brand narratives and craft immersive experiences that captivate and resonate with target audiences.

Luden's cough drops, traditionally viewed as a medicinal product, desired a brand pivot towards a lifestyle candy that could resonate with a younger audience. In response, we designed and implemented standout installations at music festivals across the country, serving as vibrant meeting points, photo opportunities, and interactive zones.

These installations were carefully customized to reflect the distinct brand themes and harmonize with the unique cultural ambiance of each festival location, including Boston, Seattle, and Austin. These strategic placements served to connect Luden's with the energetic and youthful festival scene, effectively shifting the brand perception from 'grandma's medical drops' to a lifestyle product.

In essence, this initiative showcased our ability to reshape brand narratives and craft immersive experiences that captivate and resonate with target audiences.