Geologie

Geologie

The Geologie brand transformation that I led wasn't just about a visual makeover; it marked a profound shift in their ethos. We recognized that personal care is rooted in long-term commitment to healthy habits, and so we reimagined Geologie as the ultimate facilitator of this journey. We committed to making it easier for our customers to commit to their Self.

During this transformation, I not only repositioned their messaging, product offering and marketing strategy but also changed the very foundations of the brand from redesigning the entire website, to new brand guidelines and content strategy.

The results were impressive. Through our efforts, we saw a significant increase in customer engagement and satisfaction. Average order values rose, reflecting the heightened value customers placed on our products. Moreover, we reduced churn rates, indicating that our promise resonated with our audience, encouraging long-term commitment to our brand and themselves.

The Geologie brand transformation that I led wasn't just about a visual makeover; it marked a profound shift in their ethos. We recognized that personal care is rooted in long-term commitment to healthy habits, and so we reimagined Geologie as the ultimate facilitator of this journey. We committed to making it easier for our customers to commit to their Self.

During this transformation, I not only repositioned their messaging, product offering and marketing strategy but also changed the very foundations of the brand from redesigning the entire website, to new brand guidelines and content strategy.

The results were impressive. Through our efforts, we saw a significant increase in customer engagement and satisfaction. Average order values rose, reflecting the heightened value customers placed on our products. Moreover, we reduced churn rates, indicating that our promise resonated with our audience, encouraging long-term commitment to our brand and themselves.

BRAND

A new tone of voice, aesthetic, values and positioning to better align perception with the quality and value of the products.

BRAND

A new tone of voice, aesthetic, values and positioning to better align perception with the quality and value of the products.

PAID ADS

Overhauled the approach and design language to their paid ads, with heavy focus on one message per static and a confident, less is more approach.

PAID ADS

Overhauled the approach and design language to their paid ads, with heavy focus on one message per static and a confident, less is more approach.

SOCIAL

We did a deep dive and defined content platforms that align with the new brand positioning and designed easy to use templates in Canva for the social team to take ownership and efficiently publish and test content.

SOCIAL

We did a deep dive and defined content platforms that align with the new brand positioning and designed easy to use templates in Canva for the social team to take ownership and efficiently publish and test content.