KEEPY-UPPY
KEEPY-UPPY
KEEPY-UPPY
PUMA
PUMA
To engage with the 2014 World Cup audience, we created an innovative juggling game for Puma, featuring major soccer stars. The game lived on an 8x4 iPad display in Puma stores globally. Using advanced physics calculations, the game presented an illusion of a singular large screen with the ball moving seamlessly across multiple iPads. The challenge was to keep the ball in the air, increasing in speed and complexity over time, providing an exciting and addictive in-store experience.
What made this project particularly fulfilling was not only its technical complexity, but also the communal interaction it fostered. Given the wide display, players naturally teamed up to keep the ball afloat, making this an engaging, collaborative experience. Moreover, it was rewarding to see our custom-built game enrich the World Cup atmosphere, merging my passion for soccer, interactive design, and innovative brand experience
To engage with the 2014 World Cup audience, we created an innovative juggling game for Puma, featuring major soccer stars. The game lived on an 8x4 iPad display in Puma stores globally. Using advanced physics calculations, the game presented an illusion of a singular large screen with the ball moving seamlessly across multiple iPads. The challenge was to keep the ball in the air, increasing in speed and complexity over time, providing an exciting and addictive in-store experience.
What made this project particularly fulfilling was not only its technical complexity, but also the communal interaction it fostered. Given the wide display, players naturally teamed up to keep the ball afloat, making this an engaging, collaborative experience. Moreover, it was rewarding to see our custom-built game enrich the World Cup atmosphere, merging my passion for soccer, interactive design, and innovative brand experience
To engage with the 2014 World Cup audience, we created an innovative juggling game for Puma, featuring major soccer stars. The game lived on an 8x4 iPad display in Puma stores globally. Using advanced physics calculations, the game presented an illusion of a singular large screen with the ball moving seamlessly across multiple iPads. The challenge was to keep the ball in the air, increasing in speed and complexity over time, providing an exciting and addictive in-store experience.
What made this project particularly fulfilling was not only its technical complexity, but also the communal interaction it fostered. Given the wide display, players naturally teamed up to keep the ball afloat, making this an engaging, collaborative experience. Moreover, it was rewarding to see our custom-built game enrich the World Cup atmosphere, merging my passion for soccer, interactive design, and innovative brand experience
To engage with the 2014 World Cup audience, we created an innovative juggling game for Puma, featuring major soccer stars. The game lived on an 8x4 iPad display in Puma stores globally. Using advanced physics calculations, the game presented an illusion of a singular large screen with the ball moving seamlessly across multiple iPads. The challenge was to keep the ball in the air, increasing in speed and complexity over time, providing an exciting and addictive in-store experience.
What made this project particularly fulfilling was not only its technical complexity, but also the communal interaction it fostered. Given the wide display, players naturally teamed up to keep the ball afloat, making this an engaging, collaborative experience. Moreover, it was rewarding to see our custom-built game enrich the World Cup atmosphere, merging my passion for soccer, interactive design, and innovative brand experience
To engage with the 2014 World Cup audience, we created an innovative juggling game for Puma, featuring major soccer stars. The game lived on an 8x4 iPad display in Puma stores globally. Using advanced physics calculations, the game presented an illusion of a singular large screen with the ball moving seamlessly across multiple iPads. The challenge was to keep the ball in the air, increasing in speed and complexity over time, providing an exciting and addictive in-store experience.
What made this project particularly fulfilling was not only its technical complexity, but also the communal interaction it fostered. Given the wide display, players naturally teamed up to keep the ball afloat, making this an engaging, collaborative experience. Moreover, it was rewarding to see our custom-built game enrich the World Cup atmosphere, merging my passion for soccer, interactive design, and innovative brand experience
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YANN.MICUTA@GMAIL.COM | +1 917 244 2622
YANN.MICUTA@GMAIL.COM | +1 917 244 2622
YANN.MICUTA@GMAIL.COM+1 917 244 2622