LAPOINTE

LAPOINTE

I redesigned the LAPOINTE's wordmark with careful and precise adjustments of the spacing and weight so that it will perform better at different sizes, especially at smaller scales for her upcoming new accessory releases.

Following the success of this logo refresh I was also asked to design an entirely new emblem inspired by the Lapointe family name's coat of arms to round out the identity of this exciting style icon.

I redesigned the LAPOINTE's wordmark with careful and precise adjustments of the spacing and weight so that it will perform better at different sizes, especially at smaller scales for her upcoming new accessory releases.

Following the success of this logo refresh I was also asked to design an entirely new emblem inspired by the Lapointe family name's coat of arms to round out the identity of this exciting style icon.