ART SERIES HOTELS
Building on the success of the "Steal Banksy" campaign for Art Series Hotels, we sought to further address off-peak vacancies with another innovative solution - the Overstay Checkout. This unique concept allowed guests to extend their stay at no extra charge until their room was required by the next guest, enhancing customer experience while opening additional revenue channels through prolonged use of hotel amenities.
This inventive approach won a Silver at the Cannes Lions, but its impact extended far beyond the accolade. Unlike the one-time "Steal Banksy" campaign, the Overstay Checkout served as a flexible, recurring offering that could be modulated according to demand. This project showcased our ability to create practical, creative solutions that not only resonate with audiences but also deliver sustained value for the client.
Building on the success of the "Steal Banksy" campaign for Art Series Hotels, we sought to further address off-peak vacancies with another innovative solution - the Overstay Checkout. This unique concept allowed guests to extend their stay at no extra charge until their room was required by the next guest, enhancing customer experience while opening additional revenue channels through prolonged use of hotel amenities.
This inventive approach won a Silver at the Cannes Lions, but its impact extended far beyond the accolade. Unlike the one-time "Steal Banksy" campaign, the Overstay Checkout served as a flexible, recurring offering that could be modulated according to demand. This project showcased our ability to create practical, creative solutions that not only resonate with audiences but also deliver sustained value for the client.
Building on the success of the "Steal Banksy" campaign for Art Series Hotels, we sought to further address off-peak vacancies with another innovative solution - the Overstay Checkout. This unique concept allowed guests to extend their stay at no extra charge until their room was required by the next guest, enhancing customer experience while opening additional revenue channels through prolonged use of hotel amenities.
This inventive approach won a Silver at the Cannes Lions, but its impact extended far beyond the accolade. Unlike the one-time "Steal Banksy" campaign, the Overstay Checkout served as a flexible, recurring offering that could be modulated according to demand. This project showcased our ability to create practical, creative solutions that not only resonate with audiences but also deliver sustained value for the client.
Building on the success of the "Steal Banksy" campaign for Art Series Hotels, we sought to further address off-peak vacancies with another innovative solution - the Overstay Checkout. This unique concept allowed guests to extend their stay at no extra charge until their room was required by the next guest, enhancing customer experience while opening additional revenue channels through prolonged use of hotel amenities.
This inventive approach won a Silver at the Cannes Lions, but its impact extended far beyond the accolade. Unlike the one-time "Steal Banksy" campaign, the Overstay Checkout served as a flexible, recurring offering that could be modulated according to demand. This project showcased our ability to create practical, creative solutions that not only resonate with audiences but also deliver sustained value for the client.
Building on the success of the "Steal Banksy" campaign for Art Series Hotels, we sought to further address off-peak vacancies with another innovative solution - the Overstay Checkout. This unique concept allowed guests to extend their stay at no extra charge until their room was required by the next guest, enhancing customer experience while opening additional revenue channels through prolonged use of hotel amenities.
This inventive approach won a Silver at the Cannes Lions, but its impact extended far beyond the accolade. Unlike the one-time "Steal Banksy" campaign, the Overstay Checkout served as a flexible, recurring offering that could be modulated according to demand. This project showcased our ability to create practical, creative solutions that not only resonate with audiences but also deliver sustained value for the client.
CASE STUDY
CASE STUDY
YANN.MICUTA@GMAIL.COM | +1 917 244 2622
YANN.MICUTA@GMAIL.COM | +1 917 244 2622
YANN.MICUTA@GMAIL.COM+1 917 244 2622