CROSS THE RED LINE.

CROSS THE
RED LINE.

CROSS THE RED LINE.

POLO RED EXTREME

POLO RED EXTREME

RALPH LAUREN FRAGRANCES

RALPH LAUREN FRAGRANCES

For the Polo Red Extreme campaign by Ralph Lauren Fragrances, we crafted docu-style social ads centered around the daring narratives of extreme athletes. Embodying the tagline 'Crossing the Red Line,' this campaign projected a bolder representation of the Polo Red Fragrance.

Our cost-effective approach hinged on collaborating with the in-house teams of the featured athletes. In addition, we transformed brand footage into unconventional social videos on Facebook, creating thumb-stopping content that subverted expected ad formats.

This campaign underscored our talent for devising impactful narratives within budget constraints, while keeping the brand's essence intact.

For the Polo Red Extreme campaign by Ralph Lauren Fragrances, we crafted docu-style social ads centered around the daring narratives of extreme athletes. Embodying the tagline 'Crossing the Red Line,' this campaign projected a bolder representation of the Polo Red Fragrance.

Our cost-effective approach hinged on collaborating with the in-house teams of the featured athletes. In addition, we transformed brand footage into unconventional social videos on Facebook, creating thumb-stopping content that subverted expected ad formats.

This campaign underscored our talent for devising impactful narratives within budget constraints, while keeping the brand's essence intact.

For the Polo Red Extreme campaign by Ralph Lauren Fragrances, we crafted docu-style social ads centered around the daring narratives of extreme athletes. Embodying the tagline 'Crossing the Red Line,' this campaign projected a bolder representation of the Polo Red Fragrance.

Our cost-effective approach hinged on collaborating with the in-house teams of the featured athletes. In addition, we transformed brand footage into unconventional social videos on Facebook, creating thumb-stopping content that subverted expected ad formats.

This campaign underscored our talent for devising impactful narratives within budget constraints, while keeping the brand's essence intact.

For the Polo Red Extreme campaign by Ralph Lauren Fragrances, we crafted docu-style social ads centered around the daring narratives of extreme athletes. Embodying the tagline 'Crossing the Red Line,' this campaign projected a bolder representation of the Polo Red Fragrance.

Our cost-effective approach hinged on collaborating with the in-house teams of the featured athletes. In addition, we transformed brand footage into unconventional social videos on Facebook, creating thumb-stopping content that subverted expected ad formats.

This campaign underscored our talent for devising impactful narratives within budget constraints, while keeping the brand's essence intact.

TRAILER

JOKKE SOMMER

CHRIS SHARMA

SAM REYNOLDS

PHOTOGRAPHY

02 – Sam Reynolds – The Red Series – Portrait
02 – Jokke Sommer – The Red Series – Portrait
02 – Chris Sharma – The Red Series – Portrait
03 – Sam Reynolds – The Red Series – Stunt
03 – Jokke Sommer – The Red Series – Stunt
03 – Chris Sharma – The Red Series – Stunt
01 – Sam Reynolds – The Red Series – Gears + Bottle
01 – Chris Sharma – The Red Series – Gears + Bottle

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YANN.MICUTA@GMAIL.COM+1 917 244 2622

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