STEAL BANKSY
ART SERIES HOTELS
ART SERIES HOTELS
ART SERIES HOTELS
Art Series Hotels sought a creative solution to increase off-peak bookings while enhancing their association with the vibrant art world. Responding to this, we crafted an audacious campaign: 'Stay the night. Steal the art.' Guests were enticed to locate and "steal" a $15,000 signed Banksy artwork without detection during their stay.
This daring initiative effectively stimulated off-peak occupancy, deepened the hotel's alignment with the art world, and injected an exhilarating element into the guest experience. Garnering recognition at the Cannes Lions International Festival of Creativity, the campaign illustrated our capacity to meld creativity and strategy into impactful, memorable experiences.
Art Series Hotels sought a creative solution to increase off-peak bookings while enhancing their association with the vibrant art world. Responding to this, we crafted an audacious campaign: 'Stay the night. Steal the art.' Guests were enticed to locate and "steal" a $15,000 signed Banksy artwork without detection during their stay.
This daring initiative effectively stimulated off-peak occupancy, deepened the hotel's alignment with the art world, and injected an exhilarating element into the guest experience. Garnering recognition at the Cannes Lions International Festival of Creativity, the campaign illustrated our capacity to meld creativity and strategy into impactful, memorable experiences.
Art Series Hotels sought a creative solution to increase off-peak bookings while enhancing their association with the vibrant art world. Responding to this, we crafted an audacious campaign: 'Stay the night. Steal the art.' Guests were enticed to locate and "steal" a $15,000 signed Banksy artwork without detection during their stay.
This daring initiative effectively stimulated off-peak occupancy, deepened the hotel's alignment with the art world, and injected an exhilarating element into the guest experience. Garnering recognition at the Cannes Lions International Festival of Creativity, the campaign illustrated our capacity to meld creativity and strategy into impactful, memorable experiences.
Art Series Hotels sought a creative solution to increase off-peak bookings while enhancing their association with the vibrant art world. Responding to this, we crafted an audacious campaign: 'Stay the night. Steal the art.' Guests were enticed to locate and "steal" a $15,000 signed Banksy artwork without detection during their stay.
This daring initiative effectively stimulated off-peak occupancy, deepened the hotel's alignment with the art world, and injected an exhilarating element into the guest experience. Garnering recognition at the Cannes Lions International Festival of Creativity, the campaign illustrated our capacity to meld creativity and strategy into impactful, memorable experiences.
Art Series Hotels sought a creative solution to increase off-peak bookings while enhancing their association with the vibrant art world. Responding to this, we crafted an audacious campaign: 'Stay the night. Steal the art.' Guests were enticed to locate and "steal" a $15,000 signed Banksy artwork without detection during their stay.
This daring initiative effectively stimulated off-peak occupancy, deepened the hotel's alignment with the art world, and injected an exhilarating element into the guest experience. Garnering recognition at the Cannes Lions International Festival of Creativity, the campaign illustrated our capacity to meld creativity and strategy into impactful, memorable experiences.
CASE STUDY
CASE STUDY
CASE STUDY
YANN.MICUTA@GMAIL.COM | +1 917 244 2622
YANN.MICUTA@GMAIL.COM | +1 917 244 2622
YANN.MICUTA@GMAIL.COM+1 917 244 2622