The Hardest Working Person I know

THE HARDEST WORKING PERSON I KNOW

THE HARDEST WORKING PERSON
I KNOW

FORD

Annually, Ford's "The Hardest Working Person I Know" is an integrated campaign that celebrates tireless individuals within the company and across the nation. Primarily featured on digital and social channels, the event extends its reach to Ford's headquarters and dealerships, making it a comprehensive appreciation of hard work.

In the 2019 campaign, we broadened the definition of hard work, moving beyond corporate diligence to focus on community commitment. Highlighting the endeavors of three extraordinary individuals: a Texan high school football coach, a sculptor in Detroit's Corktown, and a nurse, who is also the mother of a Ford employee, and known for her dedication to her community. This campaign served as an opportunity for Ford to appreciate its employees and enabled dealerships to celebrate their industrious teams.

Annually, Ford's "The Hardest Working Person I Know" is an integrated campaign that celebrates tireless individuals within the company and across the nation. Primarily featured on digital and social channels, the event extends its reach to Ford's headquarters and dealerships, making it a comprehensive appreciation of hard work.

In the 2019 campaign, we broadened the definition of hard work, moving beyond corporate diligence to focus on community commitment. Highlighting the endeavors of three extraordinary individuals: a Texan high school football coach, a sculptor in Detroit's Corktown, and a nurse, who is also the mother of a Ford employee, and known for her dedication to her community. This campaign served as an opportunity for Ford to appreciate its employees and enabled dealerships to celebrate their industrious teams.

Annually, Ford's "The Hardest Working Person I Know" is an integrated campaign that celebrates tireless individuals within the company and across the nation. Primarily featured on digital and social channels, the event extends its reach to Ford's headquarters and dealerships, making it a comprehensive appreciation of hard work.

In the 2019 campaign, we broadened the definition of hard work, moving beyond corporate diligence to focus on community commitment. Highlighting the endeavors of three extraordinary individuals: a Texan high school football coach, a sculptor in Detroit's Corktown, and a nurse, who is also the mother of a Ford employee, and known for her dedication to her community. This campaign served as an opportunity for Ford to appreciate its employees and enabled dealerships to celebrate their industrious teams.

Annually, Ford's "The Hardest Working Person I Know" is an integrated campaign that celebrates tireless individuals within the company and across the nation. Primarily featured on digital and social channels, the event extends its reach to Ford's headquarters and dealerships, making it a comprehensive appreciation of hard work.

In the 2019 campaign, we broadened the definition of hard work, moving beyond corporate diligence to focus on community commitment. Highlighting the endeavors of three extraordinary individuals: a Texan high school football coach, a sculptor in Detroit's Corktown, and a nurse, who is also the mother of a Ford employee, and known for her dedication to her community. This campaign served as an opportunity for Ford to appreciate its employees and enabled dealerships to celebrate their industrious teams.

Annually, Ford's "The Hardest Working Person I Know" is an integrated campaign that celebrates tireless individuals within the company and across the nation. Primarily featured on digital and social channels, the event extends its reach to Ford's headquarters and dealerships, making it a comprehensive appreciation of hard work.

In the 2019 campaign, we broadened the definition of hard work, moving beyond corporate diligence to focus on community commitment. Highlighting the endeavors of three extraordinary individuals: a Texan high school football coach, a sculptor in Detroit's Corktown, and a nurse, who is also the mother of a Ford employee, and known for her dedication to her community. This campaign served as an opportunity for Ford to appreciate its employees and enabled dealerships to celebrate their industrious teams.

60s DIGITAL AD