CES EXPERIENCE
CES EXPERIENCE
Ouster
The 2023 CES experience by Ouster was unlike any other. We not only had to showcase Ouster's most recent sensor line and launch Ouster's first software platform, we also collaborated with multiple customers and partners to showcase their use case and products using Ouster's technology - letting others tell Ouster's story.
This multi-dimensional approach was the perfect way to show, not tell, that Lidar is in fact everywhere and that your business can be safer, more efficient and more automous today, not tomorrow.
The 2023 CES experience by Ouster was unlike any other. We not only had to showcase Ouster's most recent sensor line and launch Ouster's first software platform, we also collaborated with multiple customers and partners to showcase their use case and products using Ouster's technology - letting others tell Ouster's story.
This multi-dimensional approach was the perfect way to show, not tell, that Lidar is in fact everywhere and that your business can be safer, more efficient and more automous today, not tomorrow.
Lidar isn't for tomorrow, it's for today. Placing functional Ouster's products throughout the experience was central to the CES experience and made it real and tangible was central to the CES experience.
Lidar isn't for tomorrow, it's for today. Placing functional Ouster's products throughout the experience was central to the CES experience and made it real and tangible was central to the CES experience.
We inserted lidar sensors capturing the environment around the entire experience to stop passers-by in their tracks and intrigue them.
We inserted lidar sensors capturing the environment around the entire experience to stop passers-by in their tracks and intrigue them.
We inserted lidar sensors capturing the environment around the entire experience to stop passers-by in their tracks and intrigue them.
All those sensors capturing real-time data individually around the booth combined into a central experience to announce and launch the Gemini Perception Platform. A highly engaging digital twin of the CES experience was broadcast to the showfloor, detecting and tracking the passers-by in real time.
Following the event the captured Gemini data was used to analyse every element of the experience and turned into a case study to show Gemini's use case and measure the success of the CES experience.
Another central tennant to the experience was letting Ouster customers do the talking. Ouster invited customers to Ouster's show floor to demonstrate their own products and applications using Ouster's lidar sensors.
Another central tennant to the experience was letting our customers do the talking. Ouster invited customers to Ouster's show floor to demonstrate their own products and applications using Ouster's lidar sensors.
YANN.MICUTA@GMAIL.COM | +1 917 244 2622
YANN.MICUTA@GMAIL.COM | +1 917 244 2622
YANN.MICUTA@GMAIL.COM+1 917 244 2622